Elton John AIDS Foundation
Launches Fundraising and Awareness Campaign 
for World AIDS Day
With New Mobile Messaging App Kwippit

Campaign features 31 unique heart designs created by EJAF celebrity friends

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NEW YORK (December 1, 2017) This year for World AIDS Day, the Elton John AIDS Foundation (EJAF) has partnered with Kwippit, the new mobile messaging app, to raise awareness about the global AIDS epidemic and dollars for the Foundation’s lifesaving work.  Elton John and many EJAF celebrity friends who have long supported the Foundation’s work have created unique heart designs for a campaign to be launched through Kwippit on World AIDS Day, December 1, and continue throughout the month.  

“We’re incredibly honored to work with the Elton John AIDS Foundation on this campaign,” said Kwippit’s Chief Brand Officer, Krista Treide. “We’re excited to connect the digital/social media generation with EJAF’s important efforts to end the AIDS epidemic in our lifetime.”

Every day for the month of December, one new celebrity-designed heart will be released by Kwippit to users who have subscribed to the special Elton John AIDS Foundation channel on the Kwippit mobile app for an annual fee of $0.99.  Not only will subscribers have access to these custom celebrity designs, but Kwippit provides an opportunity for them to engage with the content, personalizing the hearts with text before sharing them with friends, family, and followers via social media, while simultaneously raising vital funds for AIDS prevention and research.

Celebrity participants include Elton John (who contributed six designs that will be released throughout the campaign), Boy George, Andy Cohen, Chris Colfer, Ellen DeGeneres, Beth Ditto, Ansel Elgort, Jonathan Groff, Neil Patrick Harris, Colton Haynes, Cheyenne Jackson, Billie Jean King, Heidi Klum, Padma Lakshmi, Adam Lambert, Cyndi Lauper, Sandra Lee, Lea Michele, Matthew Morrison, Ozzy Osbourne, Andrew Rannells, Andy Roddick, Jake Shears, Sharon Stone, Russell Tovey, and Steven Tyler.

“I am so grateful to all of the EJAF friends participating in this Kwippit project for sharing their creativity with us, supporting our work, remaining steadfast to the cause, and believing in our ideals,” said EJAF Founder Sir Elton John.  

One hundred percent of the proceeds from channel downloads will go to EJAF’s grant-making programs, working to ensure everyone has the information and means to prevent infection and all people living with HIV have access to high-quality medical care and treatment. To maximize the impact of this digital campaign, all 31 original heart designs (6”x 6” heart-shaped tiles signed by each celebrity partner) will be framed and auctioned during the Foundation’s 26th annual Academy Awards Viewing Party on Sunday, March 4, 2018, to benefit EJAF’s work.

“Ending AIDS ultimately comes down to this:  We must open our hearts to love one another and help every person in need, regardless of who they are, who they love, where they’re from, or what they do,” said EJAF Executive Director Scott P. Campbell.  “That’s what this campaign is all about – opening our hearts and raising funds to end AIDS once and for all – for everyone.”

To participate in this special digital art campaign and support the effort to end AIDS, please download the Elton John AIDS Foundation channel on the Kwippit mobile app

 

About the Elton John AIDS Foundation

At the Elton John AIDS Foundation (EJAF), we believe AIDS can be beaten.  We act on that belief by raising funds for evidence-based programs and policies and also by speaking out with honesty and compassion about the realities of people’s lives.  Sir Elton John created EJAF nearly 25 years ago, first in the United States in 1992 and then in the United Kingdom in 1993.  Through the generous support of far-sighted individuals, foundations, and corporations, the two foundations together have raised more than $400 million over the past quarter century to challenge discrimination against people affected by the epidemic, prevent infections, provide treatment and services, and motivate governments to end AIDS.  The U.S. foundation focuses its efforts on programs in the United States, the Americas, and the Caribbean, while the U.K. foundation funds HIV-related work in Europe, Asia, and Africa.  Join us in speaking out, taking action, and contributing to our efforts to achieve a world without AIDS.  For more information, please visit www.ejaf.org.

About Kwippit

Kwippit is an innovative technology that allows users to personalize and share customized images for next-level messaging. It is an evolution beyond emojis and GIFs and includes dozens of free channels that users can explore to discover new Kwipps from their favorite artists, people, brands, and causes. Premium paid channels allow users to further support the causes they care most about - Kwippit will pay 100% of proceeds to its nonprofit partners. The nonprofit channels provide organizations with access to the digital space alongside larger and younger audiences. Kwippit celebrates personalized communication and works across all social media platforms and messaging apps (WhatsApp, Facebook, Snapchat, Instagram, Twitter, WeChat, etc.) The app is poised to be the next frontier for sharing content and connecting friends, brands, artists, and nonprofits via messaging. For more information, visit www.kwippit.com. Download at kwpp.me.

The Humane Society & Kwippit partner to confront cruelty & celebrate animals

FOR IMMEDIATE RELEASE

The Humane Society of the United States and mobile app Kwippit, partner to inspire Kwippsters to confront cruelty, celebrate animals

Collaboration aims to raise awareness and funds for nation’s largest and most effective animal protection organization

November 2, 2017 — The Humane Society of the United States has teamed up with messaging mobile app, Kwippit in a partnership that allows users to support the animal protection organization straight from their smartphones — and have fun doing it.

The HSUS channel on the Kwippit mobile app features lively, customizable art featuring animal images that Kwippit specifically created for the organization’s supporters. Priced at just $1.99 per year, Kwippit will pay 100 percent of the net proceeds to support HSUS in its efforts to end animal cruelty.

"Kwippit does a great job of celebrating the impact animals make on us, and we're excited to be a part of it," said Carie Lewis Carlson, Senior Director, Digital Marketing for The HSUS.

Throughout the year new themed animal images that will be silly, sweet, adorable and sometimes a bit wild will be added. The channel also highlights The HSUS’ work to drive international transformative change by combatting large-scale cruelties such as puppy mills, animal fighting, factory farming, seal slaughter, horse cruelty, captive hunts and the wildlife trade.
 

Media contacts:
The HSUS: Thaisi Da Silva; 202-578-6767; tdasilva@humanesociety.org
Elle Communications: 855.438.3553; kwippit@ellecomm.com

ABOUT KWIPPIT
Kwippit is an innovative technology that allows users to personalize and share customized images for next-level messaging. It is an evolution beyond emojis and GIFs and includes dozens of free channels that users can explore to discover new Kwipps from their favorite artists, people, brands and causes. Premium paid channels allow users to further support the causes they care most about Kwippit will pay 100 percent of proceeds to its nonprofit partners. The nonprofit channels provide organizations with access to the digital space alongside larger and younger audiences. Kwippit celebrates personalized communication and works across all social media platforms and messaging apps (WhatsApp, Facebook, Snapchat, Instagram, Twitter, WeChat, etc.) The app is poised to be the next frontier for sharing content and connecting friends, brands, artists and nonprofits via messaging. For more information, visit www.kwippit.com. Download at kwpp.me.

ABOUT THE HUMANE SOCIETY OF THE UNITED STATES
The Humane Society of the United States is the most effective animal protection organization, as rated by our peers. For more than 60 years, we have celebrated the protection of all animals and confronted all forms of cruelty. We and our affiliates are the nation’s largest provider of hands-on services for animals, caring for more than 150,000 animals each year, and we prevent cruelty to millions more through our advocacy campaigns. Read about our more than 60 years of transformational change for animals and people. HumaneSociety.org

Susan G. Komen® and Kwippit Team Up to Unveil Dynamic Technology Partnership To Engage A New Audience In The Fight  Against Breast Cancer

Susan G. Komen® and Kwippit Team Up to Unveil Dynamic Technology Partnership To Engage A New Audience In The Fight  Against Breast Cancer

Susan G. Komen Amplifies Its Digital Community to Support Research, Community Programs, and Advocacy Efforts

OCTOBER 11, 2017, DALLAS, TEXAS -- Susan G. Komen®, the world’s largest breast cancer organization, is joining  forces with messaging mobile app, Kwippit to launch  an exciting and dynamic new partnership.

To kick off National Breast Cancer Awareness Month, Kwippit has launched a Susan G. Komen channel on the mobile app to benefit Komen. With this new tool, Komen plans to engage a new generation of supporters to join them in the fight against breast cancer. Passionate audiences can “Kwipp for the Cure” by finding and sharing unique content, as well as connecting with other users in the Susan G. Komen community.

Breast cancer is the most common cancer among women in the U.S. In fact, one in eight women in the U.S. will be diagnosed with breast cancer in her lifetime. Susan G. Komen has funded more than $956 million to breast cancer research, making them the largest non-profit funder of breast cancer research in the world, outside of the U.S. government. They have also funded more than $2.1 billion in community programs in 60 countries and thousands of communities in the U.S.

In late October, Susan G. Komen and Kwippit will take their partnership to the next level by unlocking a subscription version of the channel. For a small annual fee, users will have the opportunity to support Komen’s mission to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer. Through June 30, 2018, Kwippit will donate 100% of the net proceeds from this channel to Susan G. Komen.

”We’re thrilled to announce this new and innovative partnership with Kwippit,” said Christina Alford, SVP of Development at Susan G. Komen. “It allows us to reach a broader audience of supporters and provides us a new platform on which to show support for those currently affected by breast cancer.”

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ABOUT SUSAN G. KOMEN

Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.

 

ABOUT KWIPPIT

Kwippit is an innovative technology that allows people to personalize and share customized images for next-level messaging. It is an evolution beyond emojis and GIFs and includes dozens of free channels that users can explore to discover new Kwipps from their favorite artists, people, brands and causes. Later this year, Kwippit will launch its premium paid channels for users to further support the causes they care most about - Kwippit will pay 100% of the net proceeds to its nonprofit partners. The nonprofit channels provide organizations with access to the digital space alongside larger and younger audiences. Kwippit celebrates personalized communication and works across all social media platforms and messaging apps (WhatsApp, Facebook, Snapchat, Instagram, Twitter, WeChat, etc.) Kwippit is the next frontier for sharing content and connecting friends, brands, artists, and nonprofits via messaging. For more information, visit www.kwippit.com. Download at kwpp.me

New Messaging Technology, Kwippit, Launches to Connect Users to Unique Content from Nonprofits, Brands, and Artists

New Messaging Technology, Kwippit, Launches to Connect Users to Unique Content from Nonprofits, Brands, and Artists

Enabling Supporters to Share Customized Images Across Text Apps and Social Media Platforms

 

OCTOBER 5, 2017, SANTA BARBARA, CA -- New messaging mobile platform, Kwippit, launched today - bringing users a new way to communicate via customizable images. Kwippit’s innovative and image-driven technology includes dozens of channels that users can explore to discover new “Kwipps” (content on the app) from their favorite artists, people, and causes. Individuals can personalize their images, making the technology an exciting evolution beyond emojis and GIFs. It is a curated community in one convenient location where users can go to support and connect with friends, artists, brands, and nonprofits. For its launch, the platform has also partnered with artists such as National Cartoonists Society former President Daryl Cagle, Japanese illustrator Maori Sakai, and Saskia Wariner, creator of Sensitive Comics.

To date, Kwippit’s unique image-driven technology is the only platform of its kind that seamlessly integrates across social media and text messaging apps, providing users with a one stop shop way of sharing unique content.

“With over 20 billion texts sent per day, content messaging is clearly the preferred method of communication among millennials,” said Jim Adler, Chairman and Chief Creative Officer . “Kwippit recognizes this and brings our unique image-driven language right to people’s fingertips with a constantly changing gallery of content.”

Kwippit was built to be a conduit for meaningful and creative relationships and partnerships through content messaging. Kwippit’s partnerships with nonprofits is one of the most unique anchors of the technology. Later this year, the tech-for-good platform will launch several nonprofit channels to continue to build support and rally awareness around the causes that their users care most about. Supporters will be able to subscribe to Kwippit’s nonprofit channels, most for $1.99/year. Kwippit provides 100% of the net proceeds from each channel to its nonprofit partners.

“It is a vehicle for change that will help nonprofits develop robust digital communities and connect with a younger and more socially active audience,” said Krista Treide, Kwippit’s Chief Brand Officer. “Kwippit believes that a small action by one, combined with the actions of others, can create powerful and long-term positive change.”

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ABOUT KWIPPIT

Kwippit is an innovative technology that allows users to personalize and share customized images for next-level messaging. It is an evolution beyond emojis and GIFs and includes dozens of free channels that users can explore to discover new Kwipps from their favorite artists, people, brands and causes. Later this year, Kwippit will launch premium paid channels enabling users to further support the causes they care most about - Kwippit will pay 100% of proceeds to its nonprofit partners. The nonprofit channels provide organizations with access to the digital space alongside larger and younger audiences. Kwippit celebrates personalized communication and works across all social media platforms and messaging apps (WhatsApp, Facebook, Snapchat, Instagram, Twitter, WeChat, etc.) The app is poised to be the next frontier for sharing content and connecting friends, brands, artists, and nonprofits via messaging. For more information, visit www.kwippit.com. Download at kwpp.me

 

Media Contact:

Elle Communications

855.438.3553

kwippit@ellecomm.com