Susan G. Komen® and Kwippit Team Up to Unveil Dynamic Technology Partnership To Engage A New Audience In The Fight Against Breast Cancer
Susan G. Komen Amplifies Its Digital Community to Support Research, Community Programs, and Advocacy Efforts
OCTOBER 11, 2017, DALLAS, TEXAS -- Susan G. Komen®, the world’s largest breast cancer organization, is joining forces with messaging mobile app, Kwippit to launch an exciting and dynamic new partnership.
To kick off National Breast Cancer Awareness Month, Kwippit has launched a Susan G. Komen channel on the mobile app to benefit Komen. With this new tool, Komen plans to engage a new generation of supporters to join them in the fight against breast cancer. Passionate audiences can “Kwipp for the Cure” by finding and sharing unique content, as well as connecting with other users in the Susan G. Komen community.
Breast cancer is the most common cancer among women in the U.S. In fact, one in eight women in the U.S. will be diagnosed with breast cancer in her lifetime. Susan G. Komen has funded more than $956 million to breast cancer research, making them the largest non-profit funder of breast cancer research in the world, outside of the U.S. government. They have also funded more than $2.1 billion in community programs in 60 countries and thousands of communities in the U.S.
In late October, Susan G. Komen and Kwippit will take their partnership to the next level by unlocking a subscription version of the channel. For a small annual fee, users will have the opportunity to support Komen’s mission to save lives by meeting the most critical needs in our communities and investing in breakthrough research to prevent and cure breast cancer. Through June 30, 2018, Kwippit will donate 100% of the net proceeds from this channel to Susan G. Komen.
”We’re thrilled to announce this new and innovative partnership with Kwippit,” said Christina Alford, SVP of Development at Susan G. Komen. “It allows us to reach a broader audience of supporters and provides us a new platform on which to show support for those currently affected by breast cancer.”
ABOUT SUSAN G. KOMEN
Susan G. Komen is the world’s largest breast cancer organization, funding more breast cancer research than any other nonprofit outside of the federal government while providing real-time help to those facing the disease. Komen has set a Bold Goal to reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026. Since its founding in 1982, Komen has funded more than $956 million in research and provided more than $2.1 billion in funding to screening, education, treatment and psychosocial support programs serving millions of people in more than 60 countries worldwide. Komen was founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life. That promise has become Komen’s promise to all people facing breast cancer. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at ww5.komen.org/social.
Kwippit is an innovative technology that allows people to personalize and share customized images for next-level messaging. It is an evolution beyond emojis and GIFs and includes dozens of free channels that users can explore to discover new Kwipps from their favorite artists, people, brands and causes. Later this year, Kwippit will launch its premium paid channels for users to further support the causes they care most about - Kwippit will pay 100% of the net proceeds to its nonprofit partners. The nonprofit channels provide organizations with access to the digital space alongside larger and younger audiences. Kwippit celebrates personalized communication and works across all social media platforms and messaging apps (WhatsApp, Facebook, Snapchat, Instagram, Twitter, WeChat, etc.) Kwippit is the next frontier for sharing content and connecting friends, brands, artists, and nonprofits via messaging. For more information, visit www.kwippit.com. Download at kwpp.me